by swalker2001 | Jun 11, 2018 | General Marketing, Success Stories / Case Studies, White Papers
White Papers vs. Case Studies. There’s a difference. And you probably need to be using both. Let’s talk about white papers first. The white paper is usually a lengthy document, and by that I mean 2000-3000 words. The purpose of the white paper is to...
by swalker2001 | Jan 6, 2018 | General Marketing
Why hire a freelance commercial writer for your business? Many businesses think that writing brochures, ads, manuals and whitepapers is just busy work and that anyone can do it. So they elect not to spend any money or an appropriate amount of company resources on it....
by swalker2001 | Mar 31, 2017 | General Marketing
The first post on a new blog is always kinda weird to come up with. Really, this isn’t a new blog, but a year ago my web host caused a crash that took out the previous stephenwalker.net site. The backups they restored were unhelpful because although the data was...
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